When I hear the name Marshawn Lynch or his nickname “Beast Mode,” I think of an awesome football player that makes huge running plays and of course, Skittles. However, he is much more than football. Lynch co-founded the charity, Fam 1st Family Foundation, which helps improve the lives of children through mentoring, education, literacy, and self-esteem.
Lynch donates valuable time and resources to the foundation, including all money generated from four registered trademarks for “Beast Mode.” The four registrations cover t-shirts, sweatshirts, hats, caps, watches, and sunglasses. Additionally, three more applications for the mark “Beast Mode” are pending for headphones, bracelets, sport bags, candy, and non-alcoholic beverages.
To ensure the “Beast Mode” trademarks remain valuable, they are actively monitored and so far, licensing has been limited. In an article by ESPN, Darren Rovell explains that Lynch turns away about five proposals for licensing a month and every design must be approved by Lynch. Lynch’s strict guidelines regarding use of the mark “Beast Mode” have assisted in protecting the mark and commanding a high royalty fee, which Lynch donates to his foundation to benefit youth. Thus, Marshawn Lynch is not only successful on the field, but off as well!